However, since it seems to be a popular item on my blog, I figured I would post our latest Michelin Man ad that we did a little while back. I posed Bib (Bibendum is his official name) to appear as if he is wringing our the moisture in a road surface which required a modeled road, particle effects and a matte painting to bring all together. The Art Director wanted to show different types of weather conditions, hence the dry/wet, sun/cloud mix in the image.
POSING/MODELING: Mark DeRidder
LIGHTNING/RENDERING: Damian Fulmer
MATTE PAINTING/RETOUCHING: Dean Armstrong/Matt Sommerfield
EFFECTS: Dennis Fraser